Welsh Lady
Part of a college assignment. A rebrand of a traditional, family-run jam company based in the Welsh Valleys who wished to expand their market to supermarkets and delis. I was instantly inspired by their 1960s roots, and created patterns similar to the textiles of the time which featured the fruit used in their preserves. The overall branding should tell the consumer that this is a trusted and well-established company, as well as being family-run and local.
